Hickory Farms
CLIENT
Hickory Farms
Expanse
Campaign Planning, Design Consultation, Moodboards and Omni-channel Activations
Agency
Rosetta
Creating an Engaging Holiday campaign
For the 2017 Holiday Season, Hickory Farms was beginning a transition of their brand. Rosetta was tasked with generating three different campaigns to help bridge the old with the new. This new look had to be true to the Hickory Farms brand their current customers had come to love. As well as transition the brand into the future to attract a new type of consumers as well. The new campaigns required relevant and actionable tactics across Thanksgiving, Black Friday & Cyber Week and the Holiday Gifting season.
It's when time stands still, your senses heightened.
The sights are spectacular. The sounds are soothing. The tastes take you back. The smells are so rich you can almost touch them. Some say it’s magical—and maybe it is.
It’s the burst of excitement in your heart when you see all the homes on your street lit up for the first time. It’s the lump that rises in your throat when you watch your kid perform in the Christmas pageant (yes, we know those are tears of joy). It’s the enchantment that enthralls you while you’re watching the first snowfall, and that surge of nostalgia when you hear carolers singing on your stoop. It’s that spirit of generosity that inspires you to bake candy-cane cookies for the whole neighborhood.
Or maybe, it’s when all of these things come together—and your heartstrings sing!
And once you feel it, you want more. You want to feel it in every meal, every exchange, and in every tradition, all season long. From setting the gifts you so carefully chose under the perfect tree, to seeing your loved ones’ faces light up when they tear away the wrapping paper, the heart of the season comes to life through you, your family and friends.
Evolve and Elevate the Brand
The campaigns that were developed leveraged the heritage of Hickory Farms and brought in new elements to evolve the brand. Above is the final concept that got approved and below are the three original campaigns that we pitched to the client. Heart of the Season, Perfectly Paired and Moments to Memories.
